Keynotes
Katrin de Louw’s lecture series interprets social trends and the needs they give rise to, organises them and breaks them down into day-to-day business for individual target groups. What does global politics mean for housing in Germany? How are consumers’ wishes and needs reflected as trends in the retail sector?
This is underpinned by international research and trade fair visits, as well as ongoing work within networks – with internationally renowned designers as well as global market-leading manufacturers in the sector.
But the USP of your inspiring keynotes is your 30 years of professional experience, which enables you to correctly identify and evaluate trends, as well as your sparkling creativity as a designer and interior architect, which often generates ideas for an entire industry and is outlined in your talks to your audience as a vision for the future.
Trend Filter 2026 – The Future of Furniture and Materials
What are the social needs of living today and tomorrow, and how will these shape furniture design, material trends, colour and texture? Where does the potential lie for manufacturers and designers today, for design trends in 3–5 years’ time, and how will social needs regarding furniture and interior functions evolve in a future scenario 10 years from now? (45 minutes)
Trend Filter 2027 (from 26 November) – The Future of Furniture and Materials
What are the social needs of living today and tomorrow, and how will furniture design, material trends, colour and texture evolve as a result? Where does the potential lie for manufacturers and designers today, for design trends in 3–5 years’ time, and where are social needs heading in terms of furniture and interior functions in a future scenario 10 years from now? (45 minutes)
Design & Trends for the Furniture and Kitchen Retail Sector
By the time customers walk into a furniture store, they’ve already done their research online – on trends, prices and design options. How can I win customers over to my side and my products today, tomorrow, and perhaps even 10 years from now? From AI-assisted design to psychological techniques in sales conversations: the future is bright for high-street retail! (45 minutes)
Interior Design Trends for the Craft Sector
Keynote: Interior Design Trends for the Craft Sector Individuality and Slow Living: The craft sector can meet different needs to those of mass manufacturers and stands out for its human touch and sustainability. In this talk, you’ll discover how the craft sector can harness current trends to inspire customers and why it has a bright future! (45 minutes) Would you like a short talk of no more than 20 minutes? Ask for a “Trendespresso!”
Interior Trend Workshop – Colour, Form & Material
This workshop focuses on identifying design and interior trends, grouping the findings, and jointly evaluating and categorising the trends. From colour and material combinations to textures and areas of application, trends can be visualised in this workshop and adapted to meet client needs. We often work with magazines or online mood boards. A workshop day is tailored individually for each client and meets the client-specific objectives for retailers, interior design firms or manufacturers. In addition to the integrated keynote by Katrin de Louw, participants are not only informed about current interior trends, but are also given a tool to help them identify design trends more quickly for themselves and their own work in future, and to implement them successfully.
Innovation Workshop for Manufacturers and Service Providers
This innovation workshop places your opportunities in the direct context of current and future social trends. Which products are most likely to lose relevance and, consequently, revenue? And where does your company’s real future potential lie? Are you on the right track with your current product development? Are the form, design, and choice of colours and materials forward-looking? Which CMF design is the perfect fit for your product? Whether you’re looking to expand your vehicle fleet or develop innovative service offerings, this workshop provides confidence in making economically sound design decisions and ultimately saves you money. As with all our workshops, we tailor our approach to your specific needs and create a bespoke workshop for you, drawing on over 20 years of workshop experience.
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Bio
Katrin de Louw is a trend researcher, author and qualified interior designer who has been self-employed since 1997. Throughout her long professional career, she has designed international projects as well as numerous special exhibitions for various trade fair organisers. Driven by her keen sense of trends, she has been engaging more intensively with trend and future research since 2007, with the aim of identifying interior, furniture and material trends as early as possible. Since then, she has been presenting the results of her trend research annually to designers and product developers in the furniture and kitchen furniture industry at the “Trendfilter”. A premier discipline among design lectures, in which she remains a national leader to this day. Her target audience has since expanded significantly: in addition to furniture manufacturers, she offers engaging content through keynotes and writing for designers, architects, retailers and the skilled trades. She has appeared on television several times for SAT 1 in the “Großer SAT 1 Check – Möbelhäuser” 2025 as an expert in the furniture trade. She writes the monthly “Trend Tip” for joiners and carpenters for BM magazine, and is responsible for the FURNITURE FUTURE FORUM in East Westphalia as a presenter and manager, as well as for COLORNETWORK as curator of this business network.
