privacy policy

We take the protection of your personal data very seriously and handle it confidentially and in accordance with statutory data protection provisions as well as this privacy policy.

1. data collection

We only collect and process personal data where required for forming and designing or changing the content of the legal relationship. If you use our website as a pure source of information without registering, we require and collect no personal data from you, rather only details of usage.

2. data processing on this website – usage details

We automatically collect and store information in log files sent to us automatically by your browser. This is browser type/version, operating system used, referrer URL, time and server request. This data cannot be assigned to a specific individual. This data is not merged with other data sources.

3. what personal data do we collect and store?

Personal data means any individual details concerning the personal or material circumstances of an identified or identifiable individual. Examples of this include name, postal address, telephone number or email address.

We invariably only collect personal data from you and devices used by you (including mobile devices) where necessary for providing the service or performing the contract. This occurs if you commission us to perform services, join the mailing list, share information with us via the contact form, or otherwise contact us.

We collect and store the following information when providing services:

  • Your first name, surname and company name
  • Your address
  • Your telephone number
  • Your email address

4. use of data for a specific purpose

We comply with the principle of using data for a specific purpose and only collect, process and store your personal data for the purposes that you have notified us of. Your personal data is not disclosed to third parties without your express consent unless necessary for providing the service or performing the contract. Disclosure to State institutions and authorities entitled to be informed only occurs in line with statutory duties to inform or if we are obliged to disclose by a court ruling. We take data protection within the company very seriously. Our employees and subcontractors are bound by us to non-disclosure and to comply with the provisions of data protection legislation.

5. use of cookies

The websites make partial use of cookies. Cookies do not damage your computer or contain any viruses. Cookies serve to make our product more user-friendly, effective and secure. Cookies are small text files placed on your computer and stored by your browser. The majority of cookies used are so-called ‘session cookies’. They are automatically deleted at the end of your visit. Other cookies remain saved to your device until you delete them. These cookies allow us to recognise your browser on the next visit.

You can set your browser in such a way to keep informed about cookie settings and only use cookies on an individual basis, block cookies in specific cases or generally, and activate cookie deletion when closing the browser. The functionality of this website may be restricted when disabling cookies. Cookies required for communicating electronically or providing specific functions requested by you (e.g. shopping cart function) are stored in line with Article 6 (1, f) GDPR. The website operator has a legitimate interest in storing cookies for the error-free and optimised provision of the technical points of its service. Other cookies stored (for example cookies for analysing your browsing behaviour) are dealt with separately in this data protection policy.

6. newsletter, mailing list

We require an email address from you if you would like to receive the newsletter/mailing list offered on our website. You can cancel the newsletter/mailing list for no charge via the link provided in the newsletter/mailing list or, as may apply, directly on our website.

7. contact form

If you send us queries via the contact form, your details from the contact form including the contact details entered by you there are saved by us for the purpose of dealing with the query and in the event of any follow-up questions. We do not disclose this data without your consent. The data is erased once your query has been dealt with. You can revoke your consent at any time for the future by emailing info@trendfilter.net.

8. use of links to facebook, google, twitter, xing and linkedin pages

We use so-called social bookmarks (Facebook, Google, Twitter, XING, LinkedIn) on our website. These allow you to share an article from our online offer to your own social media profile. In order to share the relevant content you need an existing profile with the services offered by Facebook, Google or Twitter. We have embedded social bookmarks on our website solely as a link to the corresponding services. Clicking on the integrated graphic will take you to the page of the individual provider, and only then will usage details, your IP address, be sent. Please refer to the provider’s data protection policy for the scope and purpose of data collection, the further processing and use of data by the provider, and the setting options for protecting your privacy.

Privacy notice of Facebook: https://www.facebook.com/policy.php
Privacy notice of Google: https://www.google.de/policies/privacy
Privacy notice of Twitter: https://twitter.com/privacy
Privacy notice of XING: https://privacy.xing.com/de/datenschutzerklaerung
Privacy notice of Linkedin: https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy

9. privacy policy for using 1 & 1 analytics

We use the privacy compliant 1&1 WebAnalytics analysis tool by 1&1 AG solely for statistical purposes. Cookies and text files containing information about your use of the website and your IP address are stored on your computer without storing personal data. Most cookies are deleted once again from your hard drive once the session has ended, except for those helping to identify you on your next visit.

The company providing web analytics uses this information for preparing reports about web usage for us and providing further services associated with usage of the website and the internet. The web analytics company may provide third parties with this information where required by law or where third parties process this data on their behalf. The last digits of your IP address will be anonymised after 7 days and under no circumstances combined with other data. 1 & 1 only performs storage in Germany and in accordance with the German Federal Data Protection Act. You can prevent cookies by deactivating the installation of cookies in your browser. This may result in you being unable to use all the functions of our website (however, this is currently not the case). By using our website you state that you are prepared to accept data collected about you (no personal data) being processed by the web analytics company as set out above.

10. duration of data storage

Where required, we process and store your personal data for the duration of our business relationship. In addition, we are subject to various duties of retention and documentation resulting from the German Commercial Code (HGB) and the German Tax Code (AO). The retention or, as may apply, documentation periods are between two and ten years. Finally, the duration of storage is assessed according to statutory limitation periods, which for example in accordance with Section 195 et seq of the German Civil Code (BGB) may be up to thirty years, with the normal limitation period being three years.

11. right to access, correction, objection and cancellation

Without stating why, you have at all times the right to be given free access to your data stored with us, its origin and recipients, and the purpose of data processing. In addition, you have the right to correct, erase or object to this data. You are entitled to cancel the consent granted to us for collecting and using data at any time without stating why. Please contact the address provided in the legal notice to do so.

data protection policy release: 25.05.2018